The "consumer" is the one who consumes the goods and services produced. As such, consumers play a vital role in the economic system of a nation because in the absence of the effective demand that emanates from them, the economy virtually collapses.

Typically when business people and economists talk of consumers they are talking about person as consumer, an aggregated commodity item with little individuality other than that expressed in the buy/not-buy decision. However there is a trend in marketing to individualize the concept. Instead of generating broad demographic profiles and psycho-graphic profiles of market segments, marketers have started to engage in personalized marketing, permission marketing, and mass customization.^[1]

There is increasing backlash from the public over use of the label "consumer" rather than "customer", with many finding it offensive and derogatory. ^[2]

The law primarily uses the notion of "consumer" in relation to consumer protection laws, and the definition of consumer is often restricted to living persons (i.e. not corporations or businesses) and excludes commercial users.^[3] A typical legal rationale for protecting the consumer is based on the notion of policing market failures and inefficiencies, such as inequalities of bargaining power between a consumer and a business.^[4] As of all potential voters are also consumers, consumer protection takes on a clear political significance.

Concern over the interests of consumers has also spawned much activism, as well as incorporation of consumer education into school curricula.^{[citation needed]} There are also various non-profit publications, such as Consumer Reports and Choice Magazine, dedicated to assist in consumer education and decision making, and Consumer Direct in the UK.

In India, the Consumer Protection Act 1986 clearly differentiates a consumer as consuming a commodity or service either for his personal domestic use or to earn his livelihood. Only consumers are protected as per this act and any person, entity or organization purchasing a commodity for commercial reasons are exempted from any benefits of this act.^[5] Furthermore, Indian case law has quite a few references on how to distinguish a consumer from a customer.^{[citation needed]}

Consumer protection consists of laws and organizations designed to ensure the rights of consumers as well as fair trade competition and the free flow of truthful information in the marketplace. The laws are designed to prevent businesses that engage in fraud or specified unfair practices from gaining an advantage over competitors and may provide additional protection for the weak and those unable to take care of themselves. Consumer protection laws are a form of government regulation which aim to protect the rights of consumers. For example, a government may require businesses to disclose detailed information about products—particularly in areas where safety or public health is an issue, such as food. Consumer protection is linked to the idea of "consumer rights" (that consumers have various rights as consumers), and to the formation of consumer organizations, which help consumers make better choices in the marketplace and get help with consumer complaints.

Other organizations that promote consumer protection include government organizations and self-regulating business organizations such as consumer protection agencies and organizations, the Federal Trade Commission, ombudsmen, Better Business Bureaus, etc.

A consumer is defined as someone who acquires goods or services for direct use or ownership rather than for resale or use in production and manufacturing.^[1]

Consumer interests can also be protected by promoting competition in the markets which directly and indirectly serve consumers, consistent with economic efficiency, but this topic is treated in competition law.

Consumer protection can also be asserted via non-government organizations and individuals as consumer activism.

Consumer protection law or consumer law is considered an area of law that regulates private law relationships between individual consumers and the businesses that sell those goods and services. Consumer protection covers a wide range of topics, including but not necessarily limited to product liability, privacy rights, unfair business practices, fraud, misrepresentation, and other consumer/business interactions.

Consumer protection laws deal with a wide range of issues including credit repair, debt repair, product safety, service and sales contracts, bill collector regulation, pricing, utility turnoffs, consolidation, personal loans that may lead to bankruptcy.

[edit] Germany

A minister of the federal cabinet is responsible for consumer rights and protection (Verbraucherschutzminister). In the current cabinet of Angela Merkel, this is Ilse Aigner.

When issuing public warnings about products and services, the issuing authority has to take into account that this affects the supplier's constitutionally protected economic liberty (article 12 Basic Law, see Bundesverwaltungsgericht (Federal Administrative Court)Case 3 C 34.84, 71 BVerwGE 183).

[edit] Republic of China (Taiwan)

Consumer Protection Law in the Republic of China (Taiwan) is the national special law which specifically protects the interests and safety of end-user using the products or services provided by business operators. Consumer Protection Commission of Executive Yuan serves as an ombudsman supervising, coordinating, reporting any unsafe products/services and periodically reviewing the legislation.

A Yahoo small business which service by Yahoo provides web package ( include: web hosting, domain registration, e-commerce, business email accounts, and so on. ) Yahoo small business has more than 15 lac customers who are using this package.

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Cricket is a bat-and-ball team sport that is first documented as being played in southern England in the 16th century. By the end of the 18th century, cricket had developed to the point where it had become the national sport of England. The expansion of the British Empire led to cricket being played overseas and by the mid-19th century the first international matches were being held. Today, the game's governing body, the International Cricket Council (ICC), has 104 member countries.^[2] With its greatest popularity in the Test playing countries, cricket is the world's second most popular sport after Association football.^[3][4][5]

The rules of the game are known as the Laws of Cricket.^[6] These are maintained by the ICC and the Marylebone Cricket Club (MCC), which holds the copyright. A cricket match is played on a cricket field at the centre of which is a pitch. The match is contested between two teams of eleven players each. One team bats, trying to score as many runs as possible without being dismissed ("out") while the other team bowls and fields, trying to dismiss the other team’s batsmen and limit the runs being scored. When the batting team has used all its available overs or has no remaining batsmen, the roles become reversed and it is now the fielding team’s turn to bat and try to outscore the opposition.

There are several variations in the length of a game of cricket. In professional cricket this ranges from a limit of 20 overs per side (Twenty20) to a game played over 5 days (Test cricket). Depending on the form of the match being played, there are different rules that govern how a game is won, lost, drawn or tied.

A cricket match is played between two teams (or sides) of eleven players each^[7][8] on a field of variable size and shape. The ground is grassy and is prepared by groundsmen whose jobs include fertilising, mowing, rolling and levelling the surface. Field diameters of 137–150 metres (150–160 yd) are usual.^[9] The perimeter of the field is known as the boundary and this is sometimes painted and sometimes marked by a rope that encircles the outer edge of the field. The Laws of Cricket do not specify the size or shape of the field^[10] but it is often oval – one of cricket's most famous venues is called The Oval.

The objective of each team is to score more runs than the other team and to completely dismiss the other team. In one form of cricket, winning the game is achieved by scoring the most runs, even if the opposition has not been completely dismissed. In another form, it is necessary to score the most runs and dismiss the opposition in order to win the match, which would otherwise be drawn.

Before play commences, the two team captains toss a coin to decide which team shall bat or bowl first.^[8] The captain who wins the toss makes his decision on the basis of tactical considerations which may include the current and expected field and weather conditions.^[11]

The key action takes place in a specially prepared area of the field (generally in the centre) that is called the pitch. At either end of the pitch, 22 yards (20 m) apart, are placed the wickets. These serve as a target for the bowling (aka fielding) side and are defended by the batting side which seeks to accumulate runs. A run is scored when the batsman has run the length of the pitch after hitting the ball with his bat, although as explained below there are many ways of scoring runs.^[12] If the batsmen are not attempting to score any more runs, the ball is dead and is returned to the bowler to be bowled again.^[13]

The bowling side seeks to dismiss the batsmen by various means^[14] until the batting side is all out, whereupon the side that was bowling takes its turn to bat and the side that was batting must take the field.^[15]

In professional matches, there are 15 people on the field while a match is in play. Two of these are the umpires who regulate all on-field activity. Two are the batsmen, one of whom is the striker as he is facing the bowling; the other is called the non-striker. The roles of the batsmen are interchangeable as runs are scored and overs are completed. The fielding side has all 11 players on the field together.^[8] One of them is the bowler, another is the wicketkeeper and the other nine are called fielders. The wicketkeeper (or keeper) is nearly always a specialist but any of the fielders can be called upon to bowl.